Peerless Coffee and Tea is a 3rd generation family business. The first Peerless beans were roasted in 1924 by John and Natalie Vukasin in Oakland, California. After college (Go Bears!) and a stint in the Army, John's son, George Sr. took over with his wife Sonja. In the 90's two of their children George Vukasin, Jr. and Kristina Brouhard joined the business.

Please click below to MEET OUR FAMILY.

George Vukasin Sr.
C.E.O.

Sonja Vukasin
President

George Vukasin Jr.
Executive Vice President

Kristina Brouhard
Vice President Administration General Counsel

Michelle Thomas
Consultant